1) 1 billion monthly active users (as of June 2018).
2) 500 million daily active users.
3) 25 million business profiles.
4) 2 million monthly advertisers on Instagram.
5) Under-25-year-olds use Instagram 32 minutes per day.
6) 4.2 billion “Likes” per day.
7) 95 million posts per day.
8) 400 million Stories per day.
9) 80% increase, year-by-year, for videos.
10) Instagram images get an average of 23% more engagement than on Facebook.
11) Posts have an average of 2.2% interaction rate.
12) 90% of the top 100 brands are on Instagram.
13) 70% of users look up a brand on Instagram.
14) 80% of users follow at least one brand on Instagram.
15) 60% of users learn about new products through Instagram.
16) 75% of users take action.
17) 70% more likely to buy via mobile.
18) More than 200 million users visit a business profile at least once daily.
19) Brands post an average of 27.9x per month.
20) Posts with locations get 79% more engagement.
21) 60% of the top brands use the same filter for every post.
22) 11 is the magic number for hashtag usage.
What number surprises you most?
Tell me in the comment.
#instagram #instagrammarketing #socialmediamarketing #digitalmarketing #growthhacking #agrowthhacker
Source: Hootsuite & Adespresso
