Hi, I'm Daniel Nguyen.

About me

Who am I?
My name is Daniel (you can also call me by my Vietnamese name Duc). I’m a Growth Marketing professional with 10+ years of experience in B2B Marketing. I own the heart of a marketer and the brain of an engineer. I help international tech startups and SMEs grow with Digital Marketing and Growth Hacking solutions. I’m currently in Helsinki, the beautiful capital of Finland.
I have worked in different positions at marketing agencies, tech startups and non-profit organizations in Finland and internationally. Over the years, I have honed a quite range of hard and soft skills that enable me to navigate complex situations and solve difficult business problems to achieve the desired business outcome in this ever-changing world. In everything I do, I want to bring value to customers, partners and community.
A digital citizen, I have left a few footprints on the internet. If you are interested in getting to know more about me professionally and personally, here are a few shortcuts:
- My LinkedIn
- My Youtube channel
- My Spotify podcast
- My Marketing blog
- My personal blog
GET READY!
"I have a dream..."
And I have a (rough!) plan to make it come true.
My ultimate goal is to become a Business Leader who can make the world a better place through the power of business. There are many ways one can change the world. For me, I choose to create real and lasting change through meaningful and impactful bussiness.
Throughout my career, I have gained vast experience in the world of marketing and business, going all the way from execution to planning to strategy. I have also been actively involved in numerous freelance and volunteer projects, which have strengthened my skills and business acumen.
It’s still a long way to go. But I’m happy I’m on the right track. And afterall, it’s not about the destination, but the journey I’m going through to become a better version of myself every day.
"The world keeps spinning..."
But something never changes: my passion for Marketing and Business.
I’m originally from Vietnam. I used to study Mechatronics at one of the top universities in Hanoi, the capital of Vietnam, but one day I realized I didn’t want to become an engineer. I want to become a businessman, one who can make a meaningful, impactful contribution to the society through business and make it a better place for everyone.
In 2013, I left Vietnam to Finland for a second chance to make things right. It was the biggest, and the best decision I have ever made in my life. I’m grateful for a new life I am able to create in Finland.
I made this animated video in 2016 when I was applying for my first internship in Finland. Years has passed by since then. Many things have changed, but something remains the same. Re-watching this video makes me smile every time – to realize how far I have gone and how much I have grown – as a proffessional and as a person.
Testimonials
Words from my Clients, Business Partners, former Employers and Team Members. More testimonials can be found on my LinkedIn profile, under the “Recommendation” section.








Portfolio
Notable Projects
Marketing Strategy for Asia-Finland Law Consulting Oy
Marketing Strategy for Reactron Oy
Marketing Strategy for Bui Immigration
Anatomy of a Strategy Workshop
It always starts from the fundamentals.
Before I start doing anything, I make sure I understand fully and correctly what is the business goal? Who are the target customers? How will our products/ solution solve their problems/ pain points? I get the information through a series of strategy workshops.
Strategy workshops are essential for any serious companies to define their business goals, identify opportunities and challenges, and create a roadmap to achieve long-term success. In these workshops, I have company leaders come together and pick their brains.
Interested in learning how I do it? Click the button below to go to a Miro board in which I share my thinking process and how I break down a business problem.

Side Projects
Marketing Insider
Marketing Insider is a podcast in Vietnamese language show that breaks down interesting topics in the world of Digital Marketing and Growth Hacking. In each episode, listeners will have a chance to take a deep dive into a discussion about Marketing, Business, Soft Skills and Mindset for Growth.
Entrepreneurs of Finland
Entrepreneurs of Finland tells inspiring and insightful stories of entrepreneurs from all walks of life in Finland. An ambitious project with a goal to make Finland become a more entrepreneurial place for everyone, it has become an integrated part of the Finnish entrepreneurship ecosystem. I was the Co-Founder and Head of Marketing, leading the team of about 10 volunteers.
Vietnamese Entrepreneurship Society in Finland
Vietnamese Entrepreneurship Society in Finland is a startup incubator for Vietnamese entrepreneurs and founders in Finland. We provide hands-on resources and professional networks to help Vietnamese talents start and grow their ideas. I led the marketing team of 4 volunteers.
My Personality
Protagonist (ENFJ-A)
According to 16Personalities, The Protagonist is a charismatic and inspiring personality type who often feels called to serve a greater purpose in life. Protagonists feel a near-constant drive to expand, improve, and grow… often in the name of serving others. But it’s all too easy for Protagonists to feel lost when the results that they envision and strive for don’t manifest.
Protagonists are the personality type most likely to…
- know how others are feeling just by looking at them
- believe in karma
- actively volunteer
- defend someone who is being bullied
- consider themselves spiritual


My Super Power
Empathy
I have a natural ability to connect with people, understand their needs and concerns, and respond in a compassionate and effective way. This is extremely helpful for me to navigate difficult situations, resolve conflicts, and build strong relationships.
In a professional context, empathy helps me build strong relationships with colleagues, clients, and customers. When I am able to understand and connect with others on a deeper level, I am better able to anticipate their needs, communicate effectively, and build trust.
By putting myself in the customers’ shoes and understanding their pain points and concerns, I am able to provide solutions that meet their needs and exceed their expectations.
My hobbies
Nature
Hiking
Travelling
Cooking
Art
Books
My youtube channel
I enjoy learning and sharing what I’ve learnt with others.
My blog
Writing is the best form to express my thoughts freely.
View all of my blog posts.

Being a Mentor – What have I gained and lost?
The other day, I met for coffee with two new friends who wanted me to share insights about Marketing and

Building an Effective B2B Marketing Strategy: A Comprehensive Guide for Tech Companies
In today’s fast-paced tech landscape, B2B companies face the constant challenge of standing out in a crowded market. With new

Bringing Your Brand to Life: How Experience Thinking Can Transform Your Startup
In today’s competitive landscape, startups face more challenges than ever. It’s not enough to have an innovative product or groundbreaking

A Meeting of Minds: Reflections on Life, Purpose, and Nationhood with Minister Nguyen Manh Hung
A few days ago, I had the unique privilege of attending a gathering at the Vietnamese Embassy in Finland, where

Reflecting on the Vietnam-Finland Startup Night 2023 – as the event organizer
The Vietnam-Finland Startup Night 2023, organized by VE Finland (the Association of Vietnamese Entrepreneurs in Finland), was a Slush side

Our team won the first prize at Dash Hack 2023!
Dash Hack is a weekend-long case competition, where multidisciplinary teams use Design Thinking as a problem-solving framework to solve complex

#ISTARTEDTHIS – “In my imagination for the future of work, people will embrace the idea of becoming an entrepreneur.” – DANIEL NGUYEN, MANAGING DIRECTOR, SISU DIGITAL
I’m Daniel, a Digital Marketer and an entrepreneur from Vietnam. I’m currently working as a Growth Marketing Consultant at Sisu

Bay Area Launched. Nordic Network Of Marketing Professionals Is A Go.
We launched the Bay Area network on September 25th, 2020. This marketing communications network aims to help growth companies in

Good News from Finland – “My career: From start to Finnish”
The reason Daniel ended up in Finland is education. According to him, Finland has one of the world’s best education

SEO is not dead in 2020 yet ?
I launched this brand new website www.entrepreneursoffinland.fi this July. After only 5 months (actually even before that), it already ranks

Amazing Slush 2019 , the world’s leading startup and tech
This year I represented Vietnamese Entrepreneurship Society in Finland at the world’s leading startup and tech event right at the

First time speaking in front of a large audience. Thank you all for coming!
SUCCESS CLUB #7 !!! Some highlights of our most attracted event so far! 70 attendees and LOTS OF FUN! ??